The Natalie’s story begins in a family orange grove where Marygrace Sexton was pulling her daughter Natalie in a red wagon. Her husband, a fourth generation citrus grower, dreamed of producing fresh squeezed juice, but was too busy running the family’s packinghouse to see it through. Marygrace was determined to bring his idea to fruition. On that crisp fall morning, in the middle of the grove, Marygrace decided to begin her labor of love, and name it after her daughter Natalie.
At the start of the company, only Indian River fruit grown in Sexton’s groves was squeezed. The fruit was hand selected for quality, maturity and taste. The juice was – and still is – squeezed daily in order to guarantee its freshness. In November of 1990, Marygrace landed her first sale to Carnival Fruit in Miami, FL.
Soon realizing she needed more help, Marygrace asked her brothers John and Bil Martinelli to join. Their business expertise have had a profound impact on the growth of the company. To keep up with demand, the time soon came to expand to a larger facility in Fort Pierce, FL. Not long after, brother Frank Martinelli came on board the family business and took on a lead role turning Natalie’s new facility into a state-of-the-art juice production plant.
Since their humble beginnings, Natalie's has been blessed to be nationally recognized ten times for producing America’s Best Tasting Fresh Florida Juices. Today, their products can be found in over 30 states and 32 countries worldwide.
As the company progresses, they welcome the second generation of family, Natalie and Lucy, daughters of CEO Marygrace. We are proud of their most recent accomplishment – being certified as a Women’s Business Enterprise by the Wo
Natalie’s always produces Grade A, 100% Florida juice. The Florida Department of Citrus (FDOC) certifies this claim with the 100% Pure Florida Seal. They are proud to maintain kosher certification by the Orthodox Union. OU is the highest standard of kosher supervision, symbolizing process, purity and quality.
Natalie's hand selects only the highest quality fruits and vegetables to squeeze their juices.
To ensure freshness, they squeeze their juices to order in small batches. Their squeezed fresh Florida juices are gourmet pasteurized at the minimum temperature, for the minimum amount of time, in order to retain quality and nutrition. Their commitment to quality and freshness guarantees the juices are never over processed and have no preservatives, no concentrates, no flavor packs, no GMOs and no artificial ingredients.
Additionally, Natalie’s is Safe Quality Food (SQF) Certified as part of the Global Food Safety Initiative. SQF is recognized by retailers and food service providers worldwide who require a rigorous, credible food production management system.